GRAY COLLAR CREATIVE
White collar design. Blue collar approach.
With over 20 years experience in identity and brand awareness in both Design and Creative Director capacities enabling me to not only create branding for fitness and outdoor industries but employ ways to get them recognized by your target.
Truth is, great design requires a little sweat equity and a lot of dirty work. It’s a combination of great ideas and great execution. It’s theory + practice. Software + hardware. The what + the how. And it’s not having an eye for greatness, but it’s having the grit to get greatness done.
When it comes to developing cohesive brands, there is no gray area… I know even great ideas can fall apart with unfinished edges, so I know how to produce just as well as conceptualize. Therefore, no creative is ever delivered without the polish it deserves.
Concept Development
Campaigns need big ideas that create awareness in a big way.
Creative Direction
Design leadership that still gets its hands dirty. I can work as a player or a coach within your team.
Identity Systems
Brand design that stands for something while standing out.
Production Savvy
When you need to roll-out an idea, consider me your conduit.
Fruits of My Labor
Small portion of selected works
BRAND CONCEPTS THAT SWEAT THE DETAILS
I come to you with a performance driven background, working with design and ad agencies to create neck-snapping campaigns for performance brands like The North Face, Oakley, Cateye, and Weston Snowboards.
Grind Ethic is grounded in a love for all things design and conceptual… But we’re not talking about just pushing pixels on a screen. We’re talking about a distinct understanding of what it takes to create powerful brands and marketing campaigns.
With knowledge in everything from creative process to welding… Layered with a gritty passion for the outdoors and fitness, I use nights and weekends to design and build basecamp vehicles for hiking and exploring… Such as vans, trucks and even LMTV’s.
This creative amalgamation is a Director level creative that can make projects large and small get produced on time and on budget because of a knowledge in areas that other creatives don’t possess.
