Not only do I love the conceptual name of this letterpress company the owner and I regularly work together. The shop has grown from a few machines in the garage of the proprietor to a fully staffed shop with six machines. The owner, who is also a designer, was struggling with creating a logo for his company which is a common problem amongst designers.
I worked with an a talented intern to create this mark for Genghis Kern. We used the blackletter aesthetic to speak to the heritage of the name.
After creating the logo I worked to develop some brand assets to extend the look and feel. Here I took old etchings, which are commonly found in the shop, to create new “mash-up” illustration that were unique to the shop.