Avid

Avid XX groupo is the next level of bike components riders who care about weight and precision. Using the loss of unneeded weight as a concept to develop a set of ads with die-cuts and ultra-thin paper to show their ability to engineer the weight out of the XX product.

PRINT  / Light-Weight Paper 

Avid01_v2Avid01_v2

PRINT  / Die-Cut
Avid03_v1Avid04_v2

Avid also tasked us with updating their logo and although this never made it to the mix I was very proud of the combination of the caliper-like “A” that delineated precision.

avid_logo

Firm: Brian Hawkins
Role: Independent Art Director

Submit a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s