The North Face

Basecamp’s are the temporary home away from home for climbers and outdoor enthusiasts. It’s the chapel of gear and refuge. TNF sought to evoke the same feeling within their new store in the largest of mall in Canada.

MALL GRAPHICS

TNF_edmonton1
UB_Doors
TNF_edmonto2


As an Integrated Art Director I was responsible for upkeep of The North Face brand both in traditional media and online. Therefore, I updated the site regularly with new promotions and events.

digital_TNF_endurance2_sm

digital_tnf_knowboundries2_sm

Firm: Factory Design Labs
Role: Integrated Art Director

Submit a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s