At my first job I took a lot of time learning web development and coding for both Flash and HTML (back when tables and actionscript roamed the internet). Now I’m lucky to augment a WordPress template on my own, but I have a tremendous respect for those who still work in the medium. Through my network I met with a development company that was in need of a rebrand to elevate their positioning in the marketplace. Using visual metaphor Precision Pages not only became a logotype but an instrument of precision that isn’t usually associated with web development. In addition to the mark, color palette, and business card I designed a website that leaned on the concept behind the logo.