Beware of the Beltless

This campaign isn’t about getting everyone to buckle up, it’s about getting everyone around you to buckle up. You are 40% more likely to be hurt or killed in an accident if an occupant is not buckled. An arresting figure for those that consider the back seat a “safe zone.” The campaign included naming, brand identity, ambient, broadcast, and OOH.

BROADCAST / Recognized in ADCD’s The Denver 50 
OOH 

BOTB_BusShltr

Beltless_3

AMBIENT / 9′ Grenade made out of faux seatbelt material

BOTB_Grenade_lg_web

grenade_campus

BRAND IDENTITY /  Beware of the Beltless

BOTB-Logo2

 

Firm: Amélie Company
Role: Associate Creative Director

 

Submit a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s