Looking to further the message about opioid awareness I was tasked with coming up with an ambient piece to kick off the “Lift the Label” campaign. This installation was unfortunately never bought because it was “too dark”, which was the same reason it could’ve garner a lot of earned media. The install was to be built as a 3D, 3-story tall marionette. The prescription bottle would contain messaging as well as a faux mounting point with half of the bottle extruding from the resting place.