Finding a creative solution for something that has been advertised so thoroughly is always a challenge. Click-it or Ticket has been around so long it’s now overlooked as an idle threat. Fortunately we had the ability to remove a layer and get to a more unique USP… statistics show that people are less likely to buckle up when they run an errand that’s “just around the corner.” Based on this insight, we produced a visually-arresting metaphor using items that are frequently the impetus for a quick trip out.