USRetina

The USRetina is a network built to support private retina practices of all sizes with technology and services to make sure they can focus on their business. I was approached to create an identity to help bring the business an aesthetic that resonates with retina doctors. BEFORE: AFTER: Beyond the identity development I was tasked […]

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Emotional Support Humans

Emotional Support Animals are well known for their ability to heal and rightfully so, but one thing our four legged friends can’t do is talk back and offer words of encouragement. Emotional Support Humans is a digital campaign meant to fill the gap by creating the conversation for people to identify themselves as a judgment […]

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Recovery Cards

Recovery from addiction often starts with the simple act of reaching out to someone with love and support. Using simple greeting cards, we created a conduit between friends and family to show that they are not alone in their fight against addiction. While working at Amélie Company, I found it just as important to fight for […]

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Click-It For Quick Trips

Finding a creative solution for something that has been advertised so thoroughly is always a challenge. Click-it or Ticket has been around so long it’s now overlooked as an idle threat. Fortunately we had the ability to remove a layer and get to a more unique USP… statistics show that people are less likely to buckle up […]

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Noblr

Some insurance companies offer a device for your vehicle that gives you a snapshot of your driving over 6 months. Noblr gives you the ability to change your rate month to month through responsible driving as well as time actually driving your vehicle. So let’s say you leave town for a two-week vacation and you […]

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Opioid Ambient

Looking to further the message about opioid awareness I was tasked with coming up with an ambient piece to kick off the “Lift the Label” campaign. This installation was unfortunately never bought because it was “too dark”, which was the same reason it could’ve garner a lot of earned media. The install was to be […]

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Cateye

I really loved working with these folks while at Amélie. I was fortunate enough to put together a lot of conceptual campaigns with an amazing team of designers and illustrators. This idea never saw the light of day because they favored a campaign called “Lost in the Numbers”. Just to explain Cateye’s positioning, at one […]

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