BentGate wanted to promote it’s new winter gear through an insert in major alpine and skiing magazines. The double entendre of  “sick days” allowed for a lot of visual elements as well as promotions. BentGate used this as a platform for 15 weeks of gear give-aways to promote social engagement and to promote a “Sick Day” out at Silverton Mountain with vendors and heli skiing.

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Firm: Honest Bros.
Role: Creative Director 

Published by Eric Hines

Creative Director with a passion for building and creating brands.