BentGate wanted to promote it’s new winter gear through an insert in major alpine and skiing magazines. The double entendre of “sick days” allowed for a lot of visual elements as well as promotions. BentGate used this as a platform for 15 weeks of gear give-aways to promote social engagement and to promote a “Sick Day” out at Silverton Mountain with vendors and heli skiing.
Firm: Honest Bros.
Role: Creative Director