BentGate wanted to promote it’s new winter gear through an insert in major alpine and skiing magazines. The double entendre of “sick days” allowed for a lot of visual elements as well as promotions. BentGate used this as a platform for 15 weeks of gear give-aways to promote social engagement and to promote a “Sick Day” out at Silverton Mountain with vendors and heli skiing.
Published by Eric Hines
Creative Director with a passion for building and creating brands. View all posts by Eric Hines