This campaign isn’t about getting everyone to buckle up, it’s about getting everyone around you to buckle up. You are 40% more likely to be hurt or killed in an accident if an occupant is not buckled. An arresting figure for those that consider the back seat a “safe zone.” The campaign included naming, brand identity, ambient, broadcast, and OOH.
Broadcast / Recognized inADCD’s The Denver 50
Ambient/ 9′ Grenade made out of faux seatbelt material
Brand Identity / Beware of the Beltless
Firm: Amélie Company
Role: Associate Creative Director