MOST (Motorcycle Operator Safety Training) is comprised of about 15 vendors across Colorado that offer advanced to basic rider training. This course teaches that riding a motorcycle is 90% mental and 10% physical. Using this knowledge an alter ego of the new rider was brought to the forefront of the spot.
Preroll / Recognized in ADCD’s Denver 50
OOH / Featured on Ads of the World
Firm: Amélie Company
Role: Associate Creative Director