Basecamp’s are the temporary home away from home for climbers and outdoor enthusiasts. It’s the chapel of gear and refuge. TNF sought to evoke the same feeling within their new store in the largest of mall in Canada.

Mall Graphics

As an Integrated Art Director I was responsible for upkeep of The North Face brand both in traditional media and online. Therefore, I updated the site regularly with new promotions and events.

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Firm: Factory Design Labs
Role: Integrated Art Director