As an Integrated Art Director I was responsible for upkeep of The North Face brand both in traditional media and online. 

Mall Graphics
Basecamp’s are the temporary home away from home for climbers and outdoor enthusiasts. It’s the chapel of gear and refuge. TNF sought to evoke the same feeling within their new store in the largest of mall in Canada.

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Online Media
I was also responsible for regular site updates with new products, promotions and events.

digital_tnf_knowboundries2_sm
digital_TNF_endurance2_smFirm: Factory Design Lab

Role: Integrated Art Director

Published by Eric Hines

Creative Director with a passion for building and creating brands.